Brilliant, our irrationality is 35 million years old;)
So is our drinking problem… continue reading…
Browsing Posts published by Alex Cheong
Bit late to the game with this blog post (given the video was posted September 2009) – but thought it had merit all the same.
Check out the Vid below – touchable holograms. They are quite academic with their application, eg sanitised light switches, rah rah rah…
But yes…. we’re all thinking it – is this the next porn revolution? Opportunity I think….
I woke up this morning to find a glorious $2.50 worth of Facebook credits on my Facebook account. Sweeeeet….
With an active user base of 235 million global monthly users - Social Gaming is forecasted to earn $400 Million in 2010. The purchase of virtual currency (c. 1.6 billion sold in 2010) as the revenue stream for these companies. (ref)
As Facebook becomes further engrained in our lifes, there have been talks that it should be come regulated (mmmm very serious stuff) – However with the presence of my $2.50 – I feel the dynamics of my relationship changing with Facebook. Changing from a social network, to a … gaming platform? Let me explain. continue reading…
- Henry Jenkins ‘Convergence Culture…’
Prior to the internet it was fairly easy to plan advertising and control it – eg don’t book where you don’t want to be seen. However with the proliferation and fragmentation of publishers on the internet (ergo every one is a publisher, even me!) . In an attempt to shape fragmentation – we turned categorising standards such as IASH. Which brought some order to the chaos… However do our clients really know where their advertising is appearing… Do we?
This is just a hypothesis, but if you were to ask a hundred people what they thought the internet is…. would we eventually begin to see that the internet only consists of 5 sites… MSN, Yahoo, Google, BBC and Facebook (alright, maybe more than 5… but you get the gist of what I’m saying… Clearly this isn’t what the internet is constructed of, but are traditional marketers still thinking this… I think yes….
With this in mind – I think the IAB needs to be applauded for their work done on the IamtheLongtail As it brings to life what the internet really is…
continue reading…
