- Henry Jenkins ‘Convergence Culture…’ Prior to the internet it was fairly easy to plan advertising and control it – eg don’t book where you don’t want to be seen. However with the proliferation and fragmentation of publishers on the internet (ergo every one is a publisher, even me!) . In an attempt to shape [...]
About Alex Cheong
Posts by Alex Cheong:
Sangria stings the eyes….
Another crazy week to add to my Overseas Experience. Running away from Bulls, sangria filled water pistols, and partying up with Spain after they won their worldcup semi finals game against Germany. I heard from my friend Jye that the Pamplona bull runs were one of the most amazing things he had done during his [...]
The week that was….
Quite an eventful week this week. Thursday – Media Awards Stellar effort by James Green and Josiah Amartey bringing home the ‘Best use of Affilliate Marketing’ for their work on HMV Friday – BBC Track Day Spent the with Top Gear crew and Stig, putting a Lotus Exige, and a Elise around the Dunsfield Aerodrome [...]
DSP’s explained in 20seconds….
Short little sound bite from Mediamaths CEO – distills nicely where the market is going I think….