Cheongy

I woke up this morning to find a glorious $2.50 worth of Facebook credits on my Facebook account.  Sweeeeet….

With an active user base of 235 million global monthly users - Social Gaming is forecasted to earn $400 Million in 2010. The  purchase of virtual currency (c. 1.6 billion sold in 2010) as  the revenue stream for these companies. (ref)

As Facebook becomes further engrained in our lifes, there have been talks that it should be come regulated (mmmm very serious stuff) – However with the presence of my $2.50 – I feel the dynamics of my relationship changing with Facebook.  Changing from a social network, to a … gaming platform?  Let me explain. continue reading…

- Henry Jenkins ‘Convergence Culture…’

Prior to the internet it was fairly easy to plan advertising and control it – eg don’t book where you don’t want to be seen. However with the proliferation and fragmentation of publishers on the internet  (ergo every one is a publisher, even me!) . In an attempt to shape fragmentation – we turned categorising standards such as IASH. Which brought some order to the chaos… However do our clients really know where their advertising is appearing… Do we?

This is just a hypothesis, but if you were to ask a hundred people what they thought the internet is…. would we eventually begin to see that the internet only consists of 5 sites… MSN, Yahoo, Google, BBC and Facebook (alright, maybe more than 5… but you get the gist of what I’m saying… Clearly this isn’t what the internet is constructed of, but are traditional marketers still thinking this… I think yes….

With this in mind – I think the IAB needs to be applauded for their work done on the IamtheLongtail As it brings to life what the internet really is…
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Short little sound bite from Mediamaths CEO – distills nicely where the market is going I think….

I’ve been thinking bout writing a blog post for a while re: where media agencies are going… and to be honest, it was just far too much effort, researching where we were; are; and potentially going, when all you really needed to do was read the latest Google Adwords Blog Post.

Display Advertising has always been available via the Google Adwords Platform – but now with the latest acquisition of Invite media, and Googles evolution of their display platform to include network offerings (re targeting, interest base targeting, CPC bidding, Cpa, freq capping, stricter buying policies etc). Technology is now commodotising the display landscape and ushering in the age of ‘Display engineers/managers’ vs Display Planners or Buyers.

• Will Display advertising becoming like search and require operators vs Planners/Buyers?
• Are Search specialists now able to compete in a display space?
• Is this a bad thing?

Yes, yes and no – Display advertising is and always will be the bread and butter of Online advertising – its the easy answer, the ‘yes’ when you should have said ‘no’ or at least worked a little harder at the end of a night… You don’t feel like you’ve achieved much or progressed as an individual but it’s done the trick…
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