Cheongy

Another crazy week to add to my Overseas Experience. Running away from Bulls, sangria filled water pistols, and partying up with Spain after they won their worldcup semi finals game against Germany.

I heard from my friend Jye that the Pamplona bull runs were one of the most amazing things he had done during his travels… he wasn’t lying. The bulls weren’t hugely scary, for the most part you only experience 3 secs as they race past… but its the sheer panic and fear on everyones face that really gets the adrenaline going.

The brave/moronic woke up on Wednesday morning to participate in the first bull runs of the San Fermin festival. In the dark we were ushered into coach loads of ‘Bovine’ cannon fodder and sent on an hour long mission to Pamplona. Once in Pamplona we ducked under a few barriers, and were at the beginning of the town hall. We were waiting for the rockets to fire at 8pm to signal the starting of the first bull runs. I stuck closely to the PP travel guys who had done it last year,  as I did not want to be part of the group that got culled on the first morning. continue reading…

Quite an eventful week this week.

• Thursday – Media Awards
  Stellar effort by James Green and Josiah Amartey bringing home the ‘Best use of Affilliate Marketing’ for their work on HMV
• Friday – BBC Track Day
  Spent the with Top Gear crew and Stig, putting a Lotus Exige, and a Elise around the Dunsfield Aerodrome track – Videos to follow of my horrendous driving effort.
• Saturday – Serpentine in Hyde Park
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Short little sound bite from Mediamaths CEO – distills nicely where the market is going I think….

I’ve been thinking bout writing a blog post for a while re: where media agencies are going… and to be honest, it was just far too much effort, researching where we were; are; and potentially going, when all you really needed to do was read the latest Google Adwords Blog Post.

Display Advertising has always been available via the Google Adwords Platform – but now with the latest acquisition of Invite media, and Googles evolution of their display platform to include network offerings (re targeting, interest base targeting, CPC bidding, Cpa, freq capping, stricter buying policies etc). Technology is now commodotising the display landscape and ushering in the age of ‘Display engineers/managers’ vs Display Planners or Buyers.

• Will Display advertising becoming like search and require operators vs Planners/Buyers?
• Are Search specialists now able to compete in a display space?
• Is this a bad thing?

Yes, yes and no – Display advertising is and always will be the bread and butter of Online advertising – its the easy answer, the ‘yes’ when you should have said ‘no’ or at least worked a little harder at the end of a night… You don’t feel like you’ve achieved much or progressed as an individual but it’s done the trick…
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